Working adults can choose to specialise in data analytics, talent management or marketing with new MBA courses offered by the Singapore campus of James Cook University
By Aster Tan
June 9, 2021
In an increasingly competitive job market, enrolling in a part-time Master of Business Administration (MBA) programme from a prestigious university can kill many birds with one stone. It allows mid-career professionals to continue with full-time work, use the Covid downtime to deepen knowledge and expertise in highly sought-after fields, and earn an MBA to boost prospects for career progression.
The Singapore campus of James Cook University (JCUS) recently launched part-time MBA programmes with specialisations in three in-demand fields: Analytics and Business Solutions, Global Talent Management and Creative Marketing. Based on the university’s research, these three specialisations are gaining popularity among prospective students.
JCUS Business School Associate Professor Dr Pengji Wang notes that many universities offer general MBA programmes without specialisation. The three specialisations offered by JCUS are designed to incorporate the latest international business trends and newest management tools and techniques of the specialised area – in addition to the most common competences such as leadership, team management, and strategic thinking.
“Specialisation allows students to deepen and enrich their expertise and keep up with the latest trends in their chosen area. Students will be able to apply the new knowledge and skills gained throughout the part-time MBA in a quick and practical way.”
Data analytics and digitalisation are key components in the MBA curriculum, across three specialisations. “Our curriculum helps working adults to prepare for a changing business environment where digitalisation and big data play an increasingly important role,” Dr Wang explains.
For example, in the Global Talent Management specialisation, the HR Analytics and Decision Making module equips students with the latest data analytics techniques needed to make informed human resource decisions.
In the Creative Marketing specialisation, several modules are designed to expose students to various digital marketing tools and marketing analytics; while in the Analytics and Business Solutions specialisation, students can expect to master the techniques of data mining and data analytics, which could greatly impact finance, marketing, supply chain, and more.
Visit www.jcu.edu.sg to find out more.