Premium residences on both sides of the island
January 10, 2019
Planned launches: January – June 2019
January 12, 2019
4-MIN READ | Published Jan 2019
Home sales platform paves way for paperless transactions
Showsuite uses 3D and other technology to save agents and developers from using thousands of sheets of paper
Yunita Ong
The home-sales platform Showsuite has launched Singapore’s first fully digitalised sales-booking platform, which could save developers and property agents hundreds of thousands of sheets of paper during the sales process for one project alone.
The digital platform enables developers’ agents to transact on their iPads “anytime and anywhere”, said Mr Karamjit Singh, the chief executive officer of the proptech start-up, which debuted in November 2017.
“The user interface is designed as though an agent is booking a cinema ticket on behalf of the buyer he or she is serving. To home buyers, it means better convenience and a smoother buying journey, aside from reduced waiting time.”
Showsuite uses 3D technology, virtual reality and other technology to digitalise information about new projects and unsold units, so that property agents and home buyers can visualise and experience their purchase when they buy off-plan.
It is also environmentally friendly. Mr Singh estimated if a manual paper-based booking system is used, a housing project with 750 units would require over 300,000 sheets of paper, including copies required for the different parties involved in the sale.
“That’s equivalent to about 36 trees being destroyed. This can now be a thing of the past,” he added.
Park Colonial, the Woodleigh project developed by CEL Development, Heeton Holdings and KSH Holdings, was the first to use Showsuite’s digital booking engine. Since early August, close to 100 sales have been made on it.
Ms Joanne Goh, the general manager of marketing at CEL Development, said: “As we look to improve productivity and streamline internal processes, we are keen to improve the buying journey for both our agents and home buyers. Hence we are delighted to partner with Showsuite to deliver all of this, as we go paperless in our support of the environment.” Roxy-Pacific’s Arena Residences, which began sales on Nov 2, is also making use of Showsuite.
Mr Singh said that this paperless transaction portal would bring the industry closer to meeting the objectives listed in the Singapore Government’s Real Estate Industry Transformation Map.
This article first appeared in The Business Times on November 2, 2018.
房屋销售平台为无纸张交易铺路
Showsuite应用三维及其他先进技术，让发展商和房屋经纪在卖屋过程中免用纸张，更加环保。
本地首个全面数码化的房屋销售与预订平台Showsuite，发展商和房屋经纪在整个交易过程中无需用到纸张，一个公寓项目从开盘到售罄，能省下数以十万计的纸张。
Showsuite于2017年11月开始投入服务，其公司总裁Karamjit Singh说，有了这个数码平台，发展商的指定销售团队便可“随时随地”通过iPad进行交易。
“这个平台用户界面容易使用，犹如经纪代买家订购戏票一样，对买家而言，这不仅缩短了等候时间，整个买房程序也更简便、顺畅。”
Showsuite结合三维模型和虚拟实境（virtual reality）科技，将新售楼盘和未出售单位的信息数码化，买家无需亲临示范单位，也可从屏幕上“参观”和“体验”公寓的格局和设施。
除此之外，这个平台也比较环保。KaramjitSingh预计，一个拥有750个单位的项目若采用传统的书面订购系统，将需要逾30万张纸。
“这相等于36棵树被砍伐，但是Showsuite平台将让这一切成为历史。”
由CEL Development、喜敦控股（HeetonHoldings）和金成兴控股（KSH Holdings）联合发展、位于兀里的英雅苑（Park Colonial）是首个采用 Showsuite平台的项目。自8月初以来，已通过该平台完成近100宗交易。
CEL Development营销总经理Joanna Goh说：“为了提高生产率及简化内部程序，我们积极改善经纪和买家的购房体验，因此非常高兴能和Showsuite合作，推行无纸化交易，为保护环境尽力。”
乐斯太平洋（Roxy Pacific）发展的Arena Residences也采用Showsuite平台，已于11月2日开盘。
Karamjit Singh表示，这个无纸化的交易平台将让房地产行业向落实房地产业转型蓝图所设定的目标更迈进一步。
译自2018年11月2日刊登于商业时报的Home-sales platform paves way for paperless transactions.
